Tech Beauty
As an advocate for beautiful skin, even tones, minimal wrinkles and just nurturing your well being inside and out. I wrote an article a year to 2 years ago about the boost of technology in skincare. This innovative beauty experience is continuing to trend and expected to transform skin in 2020 and beyond. When many predicted a low in the beauty market and increasingly saturated market, beauty has proven to be a strong investment thanks to high margins, recurring purchase patterns, and resistance to macroeconomic factors. Research is showing broad audiences, including minorities, males, and age groups beyond millennial’s and Gen-Z. With virtual try-on to ingredient transparency as some of the biggest developments today.
Luna FoFo
Smart beauty devices are getting smarter. Brands are building connected beauty systems to personalize skin care treatments, gather behavioral data on shoppers, and encourage loyalty within brand-powered skin care systems. L’Oreal has developed wearable sensors to track sun damage and skin pH levels. Other brands like P&G, Johnson & Johnson, and Shiseido have unveiled their tech-enabled systems. Shiseido’s Optune integrates a mobile app that leverages AI to detect users’ skin conditions and then dispenses a personalized formula each day up to 80,000 different combinations. Johnson & Johnson has developed a host of personalized skincare systems, ranging from skin scanning devices like Neutrogena Skin360 to 3D-printed face masks through its Neutrogena MaskiD technology. Swedish beauty and personal care device brand Foreo device integrates machine learning and sensors to monitor skin hydration levels and leverages the data to customize cleansing routines.
Clarisonic launched a loyalty program that features early access to sales and promotions, concierge-like services for higher-tier members personalized beauty routines, and more. These features could not only enhance customers’ understanding of how to best use a device, but also increase replenishment in sales. Affordability is also a major concern, as most smart beauty devices are being positioned as premium products at a premium price. Chinese surveillance company Face++ even offers machine vision-powered “Beauty Scores,” which score the average level of men’s and women’s facial attractiveness.
Shiseido Optune
Opté Precision Skincare System
STRUM
Privately owned beauty brands are experiencing growth faster than the US beauty industry, with new indie brands launching. Melanated skin products like Beyond Fenty, several inclusion-focused brands have arrived like Mented Cosmetics, Urban Skin Rx, Live Tinted. Other brands like STRUM have tapped in the Teens, Tween and children markets. K-beauty hit the United States in 2011 when Sephora began carrying Korean skincare brand Dr. Jart+. subscriptions to beauty boxes have increased. Many global beauty market trends are inspiring the exportation of culture-inspired brands. P&G showcased its Opté Precision Skincare System, which detects skin blemishes and applies makeup to specific spots without wasting product on other parts of the skin. Though vending machines have been in Asian markets for a while, Western companies are now using similar options for new distribution channels.
Vengo and Arcade Beauty Collaboration
Where are all my techie’s at?
The Dream Style
CBInsights.com
